Marketing is a process in finding the best way to make the product appealing to the consumer for them to buy. The function of marketing can be shifted or shared for example if I created a cleaning product and I ask Lowes to stock it on their shelves but I have no way of mass producing it and no warehouse to store it. I have to find a company that can help me make and store, and sell my product. You also have to look at the money part of it , how much are these companies going to charge me to store or mass produce this product , will my marketing strategy give me a good consumer base to earn a profit